The Trend
PrimeTime ad clutter ? The American Association of Ad Agencies, a.k.a. the "Quadruple A", noted primetime advertising has reached an all-time high of 16 minutes and 43 seconds per hour on network television, and is surging even higher on cable television.  This was a jump of 59 seconds in just one year, and it has simultaneously caused a leap in advertiser concerns over campaign
effectiveness.
Zeroing in on Opportunity
Click through TV?  Can you say downward spiral?  Television is losing viewers, and needs to increase revenues by increasing ads, thereby driving away more viewers.  Look carefully at your stable of brands and find the ones that can thrive on pinpoint targeting.  Then desert television buys for specifically
targeted Internet click-through's, radio content, event sponsorships and other precise, non-mass media.

Hear us in action! We set the platform for future growth with a challenge that
includes bursting down the walls of the box that Lotteries are operating in.
Why would you want to say the alphabet backwards? Click to listen...